The Coach's Fatal Mistake? Taking On The Executives and an Infallible Leadership Class

Itranspired he was able to withstand losing against Grimsby. Survive an important European final versus one of the worst Spurs sides for many years. He could survive losing at home to domestic rivals, finishing 15th, his rigid approach, squandering the team's most promising academy products, the 32% win rate, calling the squad the worst in Manchester United history. Yet, there existed a single opponent with whom Ruben Amorim was not permitted to dance. You come at Jason Wilcox, you had better succeed.

Regrettably, like many a top-flight right-back during Blackburn Rovers' title-winning campaign, Amorim came at Jason Wilcox and appears to have missed. The most distracted of readers can see the irony here: a coach who often railed at his players for losing one-on-one duels crumbling in the face of the intense pressure and formidable presence of a England's top division's most feared football executives.

And frankly, this entire bruising episode appears to portray the director in a whole new light. Perhaps it might have been tempting, based on his nine months of experience at Southampton, to regard Jason Wilcox as little more than a functionary in the United exoskeleton: an individual who owed his position as much to his close relationship with his former boss a fellow executive as any verifiable talent. How wrong everyone was. By masterfully outmanoeuvring United’s feted head coach, just as he bested the unfortunate a previous executive before him, Jason Wilcox has proved himself as one of the sport’s true generals: a strategic mind of which United’s mid-table rivals are now justifiably concerned.

A Tactical Conflict Regarding System & Philosophy

For example, this was the director who being involved in the hierarchy that appointed the rigid 3-4-3 advocate Amorim originally, played a key role in trying to persuade him to ditch his beloved 3-4-3. Unsurprisingly, these pleas met a certain resistance. However, these judgements hold greater authority when issued by a man of a man the impeccable soccer background of Jason Wilcox, holder of three England caps and a role in a title-winning side decades past.

Perhaps in time he may be persuaded to explain his thought processes to the rest of us. Perhaps at some point he might be asked regarding why the coach is departing with a full payout, without any compensation reduction clause activated. But Jason Wilcox speaks rarely publicly, for excellent reasons. The real thinkers of this sport – individuals such as him – function at a level beyond our own mundane comprehension. If he ever did speak, probably all we would hear would be ultrasonic blips and four-dimensional whirring. Desiring an explanation is not quite equivalent to being prepared to receive.

The INEOS chief allegedly suggested playing Bryan Mbeumo at right wing-back.
Sir Jim Ratcliffe reportedly proposed playing Bryan Mbeumo at right wing-back. Photograph: Simon Stacpoole/Offside/Getty Images

An Supreme Authority Behind Command

Naturally, in training our focus on Jason Wilcox we overlook the real power behind the modern United throne. Jason Wilcox is, after all, merely executing the commands of his ultimate line manager Sir Jim Ratcliffe, who privately has emphasized his desire for a four-man defense. According to reports, the owner has also proposed deploying the forward as a right wing-back. Ratcliffe is keen for the club to embrace data science and metrics. Per reports, during a leadership summit early in his investment, he announced that the team's approach to football “will be determined in this room”.

Ultimately, Ratcliffe is an expert in these intricate football matters, drawing from his background in industry and sailing. Above all he remains immensely wealthy, and it is known, the rich are superior: more perceptive, more wise, strategically brilliant, simply superior. Whom else could one trust to manage an enlightened programme of austerity, the construction of a new stadium that looks similar to an abstract design, the signing of Benjamin Sesko?

A Modern Soccer Order: Executives Over Coaches

This represents a shift that is becoming prevalent at the elite levels football. For decades, teams mistakenly entrusted major sporting choices to subordinate staff such as coaches, talent spotters – even footballers. Maybe previously feasible for a young, innovative manager with a philosophy and energy to join an organization and see their vision through to completion. But how many businesses have such individuals set up? How many large-scale layoffs have they managed? Far preferable to place the real power where it rightly belongs: the leadership tier, the casually dressed executives, the individuals with impressive professional resumes. Better by far to determine the strategy in the boardroom and hire someone who can tailor their offering accordingly. If coaches were formerly chefs, they have become more like Deliveroo drivers: not responsible for the product, yet finally accountable should it be delivered cold or fails to meet standards.

In the meantime, a coach's role has become not about defining the vision and more about marketing it: the receptionist on the front desk, the visible figurehead for a club they have minimal power to change. A coach at Chelsea takes a squad of very young players into Europe and wins domestic cups, and essentially gets sacked for talking. A manager at Celtic finds his reputation ruined whereas those individuals who appointed him continue to make errors indefinitely.

The Neoliberal Football: Responsibility for the Few

And perhaps on some microcosmic level this represents corporate governance in action: the rise of a privileged overclass who can never be wrong, whose decisions are always untouchable, whose mistakes can invariably be sacked away without explanation. Hire the 3-4-3 coach only to dismiss him for using excessively 3-4-3. Bring in the process guy and later discard him for requiring too long. And most importantly be grateful; for your modest season ticket price rises, for your new summer signings, for the reality that the adults – however well qualified – remain in control.

James Johnson
James Johnson

A tech journalist and digital strategist with over a decade of experience covering UK innovation and startup ecosystems.